BRAND DESIGN

A family member runs a local childcare center and was looking for a logo redesign. They never really had a proper logo outside of common clip art and text. One of the requirements was that they wanted to get both embroidered and screen-printed apparel, so the logo needed to be flexible.

Keeping the idea of "building blocks" in mind, I came up with a versatile design that you can move around into different combinations without breaking branding. The simple two-color design keeps printing costs down and the elements are bold enough for it to sew well.